How do I price my work: Pricing is an ever evolving process. Be it if I am pricing for a client for a logo, mural or prints of my own personal work. All of my pricing is value based, be it the value of the art that I produce or the value/RoI that the design has for the client. What is your “rate”: I base my rate/pricing on a value based pricing method, not an hourly/day rate. Meaning I do not have a standard rate list. Each project requires its own specific attention and the scope of the project will dictate what the pricing will be.
What is your process like: It is a mix of gathering information from the client, ideation, research, sketching, some more sketching, drinking coffee, first draft, maybe some more ideation and sketching and then sending the final. The process changes from client to client but it works out to be something along those lines.
Thoughts on branding: Good brands are defined by the experience of their audiences and the experience that they are able to showcase through the brand to the guest. My passion is to bring these experiences to life visually and to create visual solutions and stories. While nurturing business goals and representing the idea behind the business.
Where did you go to school: The school of being surrounded by art since a young age. Studying everything from fine art to the forms of graffiti. Art and design have always been my self taught focus. I attended the School of Visual Arts and the Maine College of Art. I am a mix of academic education and Self taught, exploring and learning.
How did you get into lettering: I have always been interested in the shapes of letters, seeing hand painted signs and graffiti sparked my interest and lead me down the hole of abstracting letter forms and studying the structure of typography.
What advice can you give a design student: Things take time. Studying and practicing your skills, finding clients, searching for your style. These are all things that take time to craft, there will be times that are slow and times that are hectic but eventually you will find away that works for you. Share the process and be yourself. Explore and learn.